Entrepreneur.com contributor John Boitnott outlines 5 key innovations reinventing healthcare, one of which is the use of social networking models to accelerate information sharing between providers, patients and caregivers.

“As many industries have done, healthcare is moving towards social media, creating pages and humanizing content. Already 31 percent of health professionals are using social media for networking and even more patients are using it for medical advice, especially millennials. Social media is much more efficient at connecting and sharing information compared to the legacy systems in place. “I’m always looking at tools to help me amplify my brain and be in more places and moments in time,” Chuck Webster, MD, explained to Healthcare IT News. He uses applications such as Hootsuite and TweetDeck to manage his consistent social media presence.

New social media platforms are in development aiming to fill the void. Prepared Health is creating a new platform that allows patients, caregivers and families to follow along with someone’s healthcare. The platform streamlines communications and creates a more enjoyable way to get reports, updates and photos similar to Facebook. This technology is encrypted and HIPAA compliant. The ease of sharing through social media will continue to accelerate how the healthcare field adopts new platforms for information sharing.

Overall, digital and technological trends continue to take the healthcare industry by storm. As technology improves, these care and service changes will go from being what’s new to the everyday standards of healthcare.”

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